Consumer Communication published by CRI and CORPUS

The term "consumer communication" covers a wide range of activities and tools, (such as campaigns, eco-labelling, social marketing, websites) which have varying degrees of success in promoting sustainable consumption.The rationale for using such instruments is that "better informed citizens can make informed choices to bring about concrete changes in their attitudes and behaviour with beneficial impact on environmental protection" (EC 2004, p. 23)

Consumer communication is not only useful for promoting behaviour change; it can also play a crucialrole in promoting public acceptance of sustainability policies.

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